About Us
Your Trusted Source for Premium Terry Towels and Textiles
Our Facts
58 Tons
Monthly Production
38
Towel varied Designs / Categories
235
Total Employees
23%
Total Women
Yearly 7
Social Activities
Vision
Mission
Eco-Conscious Commitment
We prioritize sustainability at every step, from sourcing materials to manufacturing, ensuring our products are as kind to the planet as they are to you, by providing the unmatched guarantee of pure cotton terry towels and chaddars.
Unmatched Quality
Our textiles are crafted with precision and care and go through the best of quality analysis every single time, delivering exceptional durability, softness, and performance you can rely on.
Why Choose Us
Innovation-Driven
With over five decades of experience, we lead with innovation, continuously evolving our processes to meet modern standards and customer expectations, going hand in hand with the changing world.
Skilled & Dedicated Team
Our team of experts brings passion and skills from their affluent experience over all these years, to every project, working together to produce products that reflect our shared commitment to excellence.
Why
Choose
Us
Eco-Conscious Commitment
Customer-Centric Approach
Skilled & Dedicated Team
Global Standards, Local Values
Why Choose Us
- Eco-Conscious Commitment
- Unmatched Quality
- Innovation-Driven
- Skilled & Dedicated Team
- Global Standards, Local Values
While rooted in Solapur, India, we operate with international standards, delivering high-quality textiles worldwide with integrity and pride.
Products
Excellence in Every Thread
Our premium range of towels is thoughtfully crafted to bring comfort, quality, and elegance into everyday routines—whether at home, by the beach, in a hotel, or by the poolside. Each product in our collection—from ultra-soft velour and solid bath towels to high-performance kitchen and pool towels—is designed with meticulous attention to detail, blending functionality with timeless style, making our towels the perfect combination of practicality and elegance for every setting.
Our Milestones
1965
Core Business Idea
The foundation of the textile venture was laid with a visionary business idea. This marked the beginning of a journey rooted in innovation and quality.
1975
Rajashree Became the Domestic Brand
The company introduced its first domestic brand, Rajashree, gaining early recognition in the local textile market. It was a significant step toward establishing a brand identity.
1984
First own Bedspread Production Started
In-house production of chaddars began under the brand name Sitara, expanding the product line. This milestone marked the move from trading to manufacturing.
1991
First Towel Production started and Under First Plant
Towels were introduced under the brand Soft Hills, catering to a growing home textiles market. A first plant was also established to support increased production.
2002
New Plant - Second Plant Setup
A modernized new plant was set up to enhance production capacity. This expansion supported scaling operations across product lines.
2007
Reached over 150 Cities in India
The brand achieved widespread domestic presence, with products available in over 150 Indian cities. This milestone signified strong national distribution.
2018
Auto Loom & In-House Embroidery Shearing Machine
Technological upgrades included auto looms and an in-house embroidery shearing machine. These improvements boosted efficiency and product quality.
2022
Beginning of the Global Journey
The company entered the international market, marking the amazing start of its global expansion. It began tapping into overseas demand for quality textiles.
2027
Aiming to Reach 10 Countries
By 2027, we as a brand aim to have a presence in 10 countries. The vision is to highlight the ambitious global growth strategy.
Social Responsibility
At the heart of our brand lies a deep commitment to social responsibility, and ethical craftsmanship. We believe that true quality extends beyond the product—it begins with the people who make it and the planet we all share. That’s why we prioritize eco-friendly materials, responsible manufacturing practices, and fair working conditions throughout our supply chain. Every step we take is guided by our promise to do better—for our customers, our communities, and our environment.
